We scale e-commerce brands with native ads.

Native ads bring you new buyers your other channels cannot reach, and they lift every channel you already run. We write the ads, build the pages, mediabuy, and run all of it, paid on performance: a fair percentage of spend, no retainer. Two operators. Limited seats.

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Aref Zaiour
Aref Zaiour
€15M → €100M+ in two years
Jovan Sladojevic
Jovan Sladojevic
$1B+ in client revenue optimized
Results

Three brands. Same ending.

Tap any story to read exactly how it happened.

Supplement·new constraint: stock
€15M→€100M+Two years, profitable the whole way, in a category everyone said was picked clean. Native was the main channel. Aref ran it.
€100M€50M€0 €15M€55M€100M+ Year 0Year 1Year 2
Brand revenue·native as the main growth channel
The full story

Full disclosure first: our cofounder Aref ran this one from the inside. Not as the owner. As the operator the brand brought in to build native, paid on a percentage of what he produced, which is exactly the seat we take for you.

The category had been advertised to death since before the internet. TV spots. Teleshopping. Then twenty years of Meta and Google picking over the same buyers. €15M a year, and every "prospecting" campaign was quietly re-buying awareness the brand already owned.

Native went after the buyers the entire industry had written off: people who had never searched the category, never clicked a competitor's ad, never entered anyone's funnel. The advertorials met them cold and converted them at a profit.

Year one: €15M to €55M. Year two: €55M to €100M+. Profitable the whole way, with native as the main growth channel and every other channel getting sharper as new buyers flooded in. Then the real problem started: keeping product in stock.

Bedding·best SKUs sold out
$170k profitin one month, vs $400k for the entire prior year. We changed nothing in their Meta or Google accounts. Native on top did this.
42.5%of the entire prior year, in one month
The full story

Strong revenue, but profit had been stuck at $400k a year no matter what anyone optimized. Agencies came and went. New creative, new buyers, new dashboards. The ceiling felt bolted in place.

We changed nothing in their Meta or Google accounts. We layered native on top: cold traffic only, editorial pre-sell, pages built for readers who had never heard of the brand. The channel was profitable at 2x ROAS on its own numbers.

Then the halo kicked in. Fresh buyers entered the retargeting pool, brand search climbed, and every existing channel got more efficient at once.

January 2026: $170k in profit. One month, 42.5% of the entire prior year. And yes, January is kind to bedding brands every year. It had never been $170k kind. Weeks later the best SKUs were gone.

Kitchen·bottleneck: manufacturing
€0→€300k/moBrand new brand, native as the lead channel, profitable from the first week. Three months, start to finish.
Week oneprofitable from the first week
The full story

New brand. No traction, no proven ad account, nothing to retarget. The usual playbook says grind Meta for a year and pray. We flipped it: native created the demand, and Meta and Google were set up to catch it.

The advertorial qualified buyers before the click. The pages converted cold readers who had never heard of the brand. Meta and Google captured the residual searches and retargeting at high efficiency, exactly the job demand capture is actually good at.

Profitable from the first week. We know exactly how that sounds. It is also what the dashboard says.

Three months in, the brand was doing €300k a month and the constraint had moved from customer acquisition to manufacturing capacity.

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How it works

Meta captures demand. We create it.

Your channels compete for people who already want you, and that pool has a bottom. Native advertorials sell to the 90% who have never heard of you, and feed them into everything you already run.

90%+ new visitors

Never in your funnel before. Measured in your analytics.

Pay per click

The headline qualifies the reader before you pay a cent.

Every channel lifts

Meta ROAS, brand search, Amazon. We never touch your accounts, so you know what moved.

Creative lasts months

Winning advertorials run profitably for months, not days.

The operators

You are working with the top 1% in their respective fields.

E-commerce native has almost no good operators. The best native people work in lead gen and finance, so e-commerce got the leftovers. And the few famous agencies that genuinely deliver charge more than we do.

Every time a brand has run us head to head against another native team, we have won. It has not been close.

Aref Zaiour

Aref Zaiour

€15M→€100M+in 2 years, as the brand's native operator

Took a €15M brand to €100M+ in two years, profitably, with native as the main channel. €55M after year one. €15M+ of spend managed personally, paid on results.

Jovan Sladojevic

Jovan Sladojevic

$1,000,000,000+revenue optimized

$1B+ in client revenue optimized. The advertorials and pages that make cold traffic convert are his craft.

Clients included: RAW Nutrition, InspiredGo, and more 8 & 9 figure brands.
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The terms

The deal is simple.

not for you if: under $350k a month, thin margins, or restricted categories. we will say so ourselves.
  1. Full service: strategy, advertorials, pages, buying, tracking, daily optimization
  2. A fair percentage of ad spend. No retainer
  3. Both operators in your account, every day. No juniors
  4. Your exact number, stated plainly on the call
  5. Leave whenever it stops making sense
01Week one

Research, tracking, first advertorials

02In parallel

Ad accounts and credit line

03From day one

Launch straight into scaling

Questions

Quick answers.

How much does it cost?

A fair percentage of ad spend, nothing else. No retainer. You get the exact number on the call, and you can hold it against any retainer quote you have ever received. For a team that only eats when you do, it usually comes out cheaper.

We tried native before and it did not work.

You did not try it with us. Most teams running native are generic media buyers recycling a Meta playbook that fails there: no editorial pre-sell, warm traffic landing pages, pulling out before the data matures. We have personally scaled e-commerce brands on native into nine figures.

We're a premium brand. Won't native cheapen us?

Native is a placement, not a voice. The advertorial carries your standards, your photography, your tone. You approve every angle and every page before a dollar moves. Your brand, your veto.

Where exactly would our ads run?

Taboola, Outbrain, and premium publisher networks, on placement lists you approve, with block lists from day one. You will never discover your brand somewhere you would not have chosen to put it.

Do you need access to our Meta or Google accounts?

No. We never touch them. Native runs in its own accounts, so when your Meta ROAS moves after native goes live, you know nothing else changed.

Does a percentage of spend give you an incentive to overspend?

We hold a handful of seats. An account scaling unprofitably does not earn us a bigger fee. It costs us a big slice of our roster and the case study we build the business on. The only version of this that pays us is spend that keeps earning you money.

Why limited seats?

Because it is literally the two of us doing the work, on every account, daily. That attention does not scale past a handful of brands, and we would rather cap the roster than hand you to a junior.

Apply

One 30 minute call. Then we both know.

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It is not a pitch. We look at whether your brand is a good fit for us, and whether we are confident we can help you scale. If we are not, we will be the ones to say it.

We don't capture demand, we create it.